"COOKING WITH CAMPBELL'S SCENT STRIP" PRINT/NON TRADITIONAL

AD: Todd Cornelius    CW: Jamie Marcovitch    CD: Ian MacKellar    ECD: Jack Neary    PHOTOGRAPHER: Rob Fiocca

This piece was designed to promote Cooking with Campbell's at home. To entice the consumer we created a real scent flap similar to perfume ads, this however smelled like beef stew and contained the recipe.